Letterpress printing, that centuries-old technique of pressing inked type into paper, is making a surprising comeback in digital design. According to Adobe's 2023 Design Trends Report, searches for "letterpress effect" have increased 320% year-over-year.
But why? Psychologists at the University of Reading found that textured typography increases perceived credibility by 17% and emotional engagement by 23%. Our screens crave tactility, and designers are responding with:
The irony? We're using advanced CSS (text-shadow, mix-blend-mode, backdrop-filter) to recreate what Gutenberg perfected in 1440. As one designer quipped: "We've come full circle - from pressing letters into paper to pressing pixels into screens."