The Serif vs. Sans-Serif Cold War The Serif vs. Sans-Serif Cold War

The Serif vs. Sans-Serif Cold War

The battle between serif and sans-serif fonts isn't just aesthetic - it's neurological. MIT's 2022 eye-tracking study revealed:

Yet corporate America has picked sides:

The truth? Context matters more than dogma. As type legend Erik Spiekermann notes: "There are no bad fonts, only bad typographers." The real war isn't between styles - it's against poor hierarchy and illegibility.